Targetting the Influencers

Interesting article from the US on targeting the influencers on their social networks & buying "Personal CPMs". Makes me wonder how long before we start running campaigns that follow (or stalk!) the likes of Martin Lewis like via any instances they appear on Facebook, Twitter, LinkedIn etc

Google Slows?

Further to Nicks comment on Barack ads for Ebay appearing on Youtube. Does the below image suggest Google is finally beginning to feel the heat in the current climate & having to resort to 'advertising' (albeit in China where Google has a serious competitor in Baidu unlike most other countries)

Mind The Gap

Now this is a post I've thought long and hard about so has been a long time in the making. Probably about 2 years in truth.

You see being some what taller than average, clothes can be a bit of a nightmare as most standard stuff doesn't really fit as a rule. At least not in the trouser department. So my choice of shop is pretty limited. In fact so far limited to about 3 brands.

Now one of these has become my stock 'go to' when it comes to trousers and in fact quite a few other items so despite what you read below I am actually a big fan.

The shop in question (and please excuse the crap headline) is Gap.

Now Gap has been reputed to be in a spot of bother the last few years as their clothing has become less de-rigeur and as we plunge headlong into recession or whatever you want to call it I don't suppose life is getting any easier. The one ray of hope for all retailers has been online sales which for many retailers (including those who struggled over Christmas) have shown at minimum static sales year on year and in the main healthy increases (think M&S)

So why oh why does Gap in its infinite wisdom fail to provide any kind of e-shopping opportunity in the UK (the US seems to do very nicely thank you with a dot com version)? Surely in the current climate this is simply commercial suicide both on and offline as not only do they lose out to the growing numbers of online shoppers (I for one must nearly own shares in Amazon after this Christmas) but they will get by the double whammy of losing those who will research online buy offline.

In this day and age providing an e-commerce front end is child's play so the main challenges will be logistics & supply chain but surely & retail giant like Gap could cope with this?

Anyway Gap, please get your act together & sort out an e-commerce site & then I wont have to go traipsing round your stores trying to find a 36" leg pair of trousers which by the way never seems to be in stock so maybe logistics isn't your forte after all?

"The time has come....." said the walrus. Not sure where this will go as being a man of numbers not words this should be interesting.......